That said, it goes without saying that YouTube can be a great addition to your digital marketing strategy. Comparatively, TikTok comes in second with only 80 million and Netflix trailing in third. According to Business of Apps, the YouTube app has at least 150 million users in the US alone. However, when it comes to video streaming, YouTube remains the oldest and most used service in the United States. Over the last several years, streaming has become incredibly popular with services like Netflix, Hulu, and HBO Max taking on the formerly dominant cable and satellite providers and the emergence of social networks like TikTok.
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